Insights
The journal for B2B growth leaders.
Playbooks, teardowns and opinions on websites, AI agents, brand, marketing and sales, written by the people doing the work.
The B2B playbook for deploying your first AI sales agent
Where agents actually move revenue, where they don't, and a 30-day rollout plan you can steal.
Read articlePipeline, not pageviews: rebuilding B2B marketing reporting
Why most dashboards lie, and the five metrics boards actually care about.
Read articleAnatomy of a corporate website that converts enterprise buyers
Buying committees read your site differently. Here's how to design for all six of them.
Read articleYour pitch deck is a product. Design it like one.
The structure, story beats and visual rules we use on every investor and sales deck.
Read articleOutbound in 2026: signal-based prospecting that still works
Spray-and-pray is dead. Intent signals, tight ICPs and AI research agents are not.
Read articleBuild vs. buy: choosing the right AI agent architecture
Off-the-shelf copilots, custom agents or a hybrid? A decision framework for B2B teams.
Read articleNewsletter
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