Case study · Logistics
How Northwind Freight tripled demo bookings with a new site and an AI sales agent.
The challenge
A great service hidden behind a dated website.
Northwind's enterprise shippers were researching online, but the old site was slow, unclear on pricing and only captured leads during office hours.
Inbound enquiries had plateaued for three years, sales reps spent hours qualifying poor-fit leads, and the brand looked smaller than the company actually was.
Our solution
Website, agent and SEO working as one system.
- Conversion-led website rebuilt on Next.js with an instant-quote calculator and industry landing pages.
- AI sales agent trained on services, lanes and pricing rules, qualifying visitors and booking demos 24/7.
- CRM integration pushing enriched, scored leads into HubSpot with full conversation transcripts.
- SEO programme targeting high-intent freight and logistics keywords across 30 new pages.
The results
Six months after launch.
0x
Demo bookings per month
0%
Organic traffic growth
0%
Of meetings booked out of hours
0s
Average page load
RR Studios rebuilt our website and deployed an AI agent that now books more demos than our SDR team did last year. It's the best growth investment we've made.
DM
Daniel MercerVP Growth, Northwind Freight
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